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Official Google Webmaster Central Blog: HTTPS as a ranking signal

Secure Google Searches for SEOIt is not often that you get an SEO tip directly from Google. But, last week Google officially announced that they are now including whether sites use secure, encrypted connections as a signal in their search ranking algorithms. However, Google says that this update will not have a large effect on search results:

 For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. 

This change reinforces Google’s stance on keeping user security  a top priority, which has already been seen in their other services (Search, Gmail, and Google Drive) which automatically have a secure connection. Read the full article on the Google Webmaster Central Blog Official Google Webmaster Central Blog: HTTPS as a ranking signal.

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