Promoting digital & Social media marketing idea sharing, innovation and adoption

Instagram Launches Greater Analytics for Ad Campaigns

Today, Instagram announced the launch of deeper analytics for advertisers.  While ads have been around on a limited basis since October 2013 , the new tools will allow those advertisers to gain a greater understanding of how their ad campaigns are performing.

The new analytics will provide real-time information about how an ad is performing, including:instagram logo

  • Impressions
  • Reach
  • Engagement
  • User demographics

An extra feature that will help advertisers is the ability to see the same metrics for their organic posts. Moving forward they will be able to compare how posts perform both organically and when promoted. However, this feature is only available to advertisers. Instagram also announced that advertisers will now be able to preview how an ad will look before they publish it.

Learn more about the roll out of Instagram’s new analytics.

Tagged as: , , , , ,

1 Response »

  1. can i use your picture for a course work please

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: