By Desiree Blue
A Brand Book is basically a set of guidelines that keeps your brand consistent. Brand Books includes the name, symbols, colors, and etc. that represents your organization. Every company should set aside time to create this book because your brand identifies who you are to the rest of the world. Also, every brand should always be consistent no matter who is representing your brand. Down below is a basic outline to start building your brand!
A branding statement is a 2-3 sentence that communicates the fundamental of who you are and it reveals the mission of your business.
Example: Since 2005, XXX has established a strong brand Identity by offering YYY. We have earned the reputation of XYZ and our mission is to ZZZ.
A brand promise is a statement that states what your promises to your customers are. The easy way to compose this statement is to think adjectives that describe your company goals then explain how you will do that.
Example: Entertain – We showcase African choral composers by performing at concerts and programs.
This is the most immediate representation of your company, staff, and brand. The Logo is valuable and must be use consistently on platforms. Setting specification for your logo will be highly important. Example:
This logo should be used:
1) On all print and digital documents (brochures, flyers, Facebook ads, posters, newsletter, PowerPoints, Prezi, etc.)
2) By third parties with permission
This only should be used when color is prohibited.
This logo should only be used when there is no edge (volley balls, shoes, middle of a document or web page).
The horizontal logo should ONLY be used in very small spaces such as on pens to retain legibility.
Logo size specification example:
- 50 pixel: Email newsletters, web banner,
- 72 pixel: Web page
- ⅞”: post card, 8.5 x11” formats, PowerPoints
Having a core set of colors for your business helpful when making new designs for your company. You can always add more colors to your guidelines. Example:
|Color||HTML Color Code|