Promoting digital & Social media marketing idea sharing, innovation and adoption

Meet UMSL Digital’s Danni Eickenhorst

By: Ryan Orio, Raven Williams, William Scott, Kourtney McKinney

Danni Eickenhorst wears many hats. As the CEO of St Louis marketing agency Blank Page Consulting, she and her team of marketers manage marketing strategy for dozens of companies nationally. As a professor and member of the UMSL Digital team, she teaches students about social media marketing strategies and tools. Eickenhorst teaches students how to build their brand, increase their Twitter following, write engaging blog posts for UMSL Digital Mindshare, and utilize tools such as Hootsuite and Facebook ads. Recently, she reached 10,000 followers on Twitter; needless to say she knows a thing or two about building a personal brand!

Currently, she is also providing students with hands-on experience by assigning them to work in teams to assist one of her clients, the Golden Cord Foundation with their social media and marketing strategy.  This passion for non-profits is seen not only in the classroom but also in her past and current work.

Passion for Non-profit

Through her role as business owner and President of Blank Page Consulting, she assists her client in achieving their business goals through successful social media marketing strategies. Eickenhorst has successfully translated her passion for non-profits into success in business. When she worked for The Salvation Army as their Public Information Officer, she used social media to help those affected by the tornado in Joplin to receive the resources they needed to recover.

Additionally, she utilized her marketing and social media skills in her work with the “I Love Ferguson” group to raise over $100,000 dollars for struggling businesses in the community. Currently, she is also an Advisory Board Member for the Social Media Club of St. Louis. Through the club, she was Chair for the first #STLSocialGood Conference, which provides non-profits with social and digital marketing training.

Accolades

Eickenhorst has been named a “Top 100 Twitter Influencer” for the St. Louis region according to the Evan Carmichael Influencer Index. One of her greatest honors was the Inaugural Leadership Award from Missouri Governor, Jay Nixon, in January 2014. Eickenhorst received the award for her contributions to the social media strategy for 100 Missouri Miles, which is an online movement to get Missouri residents to explore all the great outdoor attractions their state has to offer. The campaign accumulated over 1,000,000 miles utilizing #100MoMiles and the online platform.

Learn more about Danni on her social channels:
Twitter: @stldanni & @BlankPageSTL
LinkedIn: https://www.linkedin.com/in/stldanni
Blank Page Consulting: https://www.blankpagestl.com
Online marketing education: http://www.UniversalMarketingTheory.com

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Categorised in: UMSL Student Blogs, UMSL Updates

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