By: Amy Cabanas
Alberto Brea is part of a team that not only brings brands and customers together, he works at a company that specializes in it. OgilvyOne Worldwide makes brands more valuable to customers, and customers more valuable to brands. They make the connection more personal along with the business better, and most importantly the relationships richer. OgilvyOne Worldwide has more than 5,000 employees in over 100 offices across 38 countries.
With 15 years of experience in the filed and specializing in brand strategy development, digital strategy, relationship marketing, customer segmentation, qualitative and quantitative research, business case development, economic market assessment and forecasting Alberto’s speech at the Midwest Digital Marketing Conference shouldn’t be missed. He has industry experience that stretches out along the technology, financial services, military recruitment, healthcare, consumer package goods, retail and telecommunication world. Whew, he’s been busy eh? We caught up with Alberto recently and picked his brain about innovation and popular conference topics, check out takeaways below!
Wearable tech is such a cool marketing platform for discussion, isn’t it?
That’s why we wanted to ask how Alberto felt about the growing industry and whether he see it changing the landscape of how we move through our buying behaviors. Alberto suggests that wearable technology is moving towards being a seamless integration across all devices and platforms, which makes perfect sense. When it comes to content, Alberto is sure to discuss in more detail how he feels content is a key aspect to the marketing industry, since he truly feels its “everything and nothing” all at the same time. His views on the most valuable digital tactic for small business owners is word or mouth, meaning “yelp reviews”.
Alberto has so much to offer with all the years he’s been in the field. He also thinks that the digital word of the year for 2016 will be “integration”, which is probably not too far fetched with all the buzz around it already and its only February!
What should I measure?
Alberto’s top 3 digital metrics are click-through-rate, opt-in rate, and purchase rate “conversion rate.” He also doesn’t agree with the worrisome consumer or marketing for that matter, in regards to whether the web is dying. He says that just because everything is moving to mobile and social, doesn’t mean you should pay less attention to the web. Web is still key!
I don’t know about you but I am looking forward to hearing all about these topics in April.
How to Break into Marketing
Finally a few other topics we wanted to find out about to keep everyone wanting more were how Alberto feels about Marketing as a discipline because there appears to be a challenge in many organizations as they move away from silos. We asked him what kind of coursework one should pursue for a career in marketing. (Which as a student getting ready to graduate I can’t wait to hear more about!) Also, we wanted to know if he believes the discipline of marketing will be blended into other academic pursuits (i.e. entrepreneurship, business, leadership). Alberto explained that “marketing by itself is already a combination of disciplines (e.g., sociology, psychology, anthropology, statistic, economics, business, technology). So, Marketing is going to continue evolve with a stronger technology influence.” We also asked him what he felt would be the next big disruption in the world of marketing and communications? He answered “true human digital experience powered by wearable devices that involve physical or emotional intimacy.”
Don’t miss out on his discussion in April, register for the Midwest Digital Marketing Conference!
Follow Alberto Brea:@betobrea Follow OgilvyOne: @OgilvyOne