By: Hani Alomare
We would like to introduce one of our amazing MDMC16 Keynote speakers, the innovative Michael Becker! Michael is a Mobile Marketing Strategic Advisor and provides education services as the co-founder and managing partner for mCordis. He advises brand marketers on how to utilize mobile marketing for their businesses. Michael is a professor of mobile marketing at National University; as well as, the co-author of Mobile Marketing for Dummies and numerous other articles and books. He has worked with numerous large organizations including FunMobility, Assurant Solutions, Shopper Army, and others.
We are very excited to have the innovative Michael Becker as one of our featured Keynote speakers at the 4th Annual Midwest Digital Marketing Conference in April. Check out our interview with Michael below!
What’s the future of wearable tech? Will it ever become a marketing platform?
Wearable tech is already a marketing platform, the more important question is how and when various elements of wearable tech scale, how they’ll interface with the world around them to provide people with “enhanced” and “synchronized” experiences.
What does “content” mean to you?
Content is information that people care about. One man’s opus is another man’s spam.
What is the most valuable digital tactic for small business owners?
The most valuable digital tactic for any business, large or small, is the establishment of an effective mobile presence, which starts with mobile optimized web site and email.
What is the digital “word of the year” for 2016?
What are your top 3 digital metrics?
Sales, engagement, Sales
As everything moves to mobile and social, it seems like the web is dying. Should we still care about the web?
Of course we still need to care about the web. Social is a behavioral-communication concept, it is not a medium, mobile is a medium that is more often than not the bearer for social, and both require the web. People are looking for this or that, we must stop this. In an omni-channel world the only answer is and.
Marketing as a discipline seems challenged as organizations move away from silos. What kind of coursework should one pursue for a career in marketing? Do you believe the discipline of marketing will be blended into other academic pursuits (i.e. entrepreneurship, business, leadership)
All disciples are already blended, or they should be. As we specialize in one construct or another we often loose site of the bigger picture, we focus on a root and not the forest. In its simplest form, marketing is practice of connected a buyer and seller. To be a successful marketer one must thoroughly understand the people they service and leverage all the tools of business to accomplish this.
What do you see as the next big disruption in the world of marketing and communications?
Individuals owning and monetizing their personal data.
Don’t miss out on Michael’s Keynote in April, register for the Midwest Digital Marketing Conference!
Follow Michael Becker: @mobiledirect