By: Robert Aguilar
We would like to introduce you to one of our speakers at the Midwest Digital Marketing Conference, Jennifer Phillips. Jennifer is the Director of Marketing Cloud Excellence at Salesforce. She has been with Salesforce for over 7 years and in the marketing industry for over 15 years. Jennifer partners with higher education institutions and nonprofit organizations to deepen their success with Salesforce marketing / digital products. The goal at Salesforce is to better connect businesses with their consumers. They have developed the world’s #1 CRM platform which is cloud based. In their own words, they “help your customers love you.” We got the chance to interview Jennifer and find out some of her thoughts on the current state and future of digital marketing.
What does content mean to you?
Content is information delivered to add mutual value to organizations and their constituents / customers. Sounds boring, but done right it’s anything but!
What is the digital “word of the year” for 2016?
Measurable. This is something that has been common in many of the communications I have had in preparation for the conference. Many people are discussing and trying to develop more ways to measure your marketing successes and shortcomings.
As everything moves to mobile and social, it seems like the web is dying. Should we still care about the web?
We must care about the platforms important to our constituent / customer groups. If we fail to meet them – in an interesting and fulfilling way – “where they live”, we break their trust. Success is delivered to organizations who know and nurture the platforms their target audiences stand on.
What do you see as the next big disruption in the world of marketing and communications?
Effective 1:1 marketing is creating a new paradigm of the curated consumer experience. Continued evolution on the delivery method of just in time communications, will create the next new normal for consumers – hyper-personalized customer experience.
For more on Jennifer check out her speaker session in the academic/social media track at 2:55 p.m. at the Midwest Digital Marketing Conference 2016. She will be speaking about “Delivering Effective Digital Student Experiences,” something we are very passionate about at UMSLDigital.
We’ll see you in April!