By Elizabeth Snowden
Among many of the interests and questions anticipated at St. Louis’ 2016 Midwest Digital Marketing Conference will ultimately be: how do we remain relevant? As a business, group member, consumer or individual professional, Elizabeth Ledbetter probably has your answer. Since 2008 Elizabeth has been a driving force as Division Director and Branch Manager at The Creative Group, and also as VP of Administration for the St. Louis Chapter of the American Marketing Association. If you weren’t aware, The Creative Group matches creative professionals to specific businesses all over the U.S., and their list of creative capacity is broad. As an active member in the perfect storm of business marketing, we asked Elizabeth to speak at this year’s MDMC16, and give us her insights into what businesses are demanding today and tomorrow in the creative marketing realm.
In anticipation of her Breakout Session, we asked her a few general questions and get her perspective on the current state of digital media:
Q: What does “content” mean to you?
EL: This is all-encompassing. It hits all information being put in front of the consumer
Q: What is the most valuable digital tactic for small business owners?
EL: Personal website and SEO
Q: What is the digital “word of the year” for 2016?
EL: Big Data
Q: As everything moves to mobile and social, it seems like the web is dying. Should we still care about the web?
EL: Yes, your website is your calling card. You must make sure your site is responsive and mobile friendly.
Hear Elizabeth Ledbetter speak at MDMC16, and learn more about current digital marketing trends throughout major US businesses.