Promoting digital & Social media marketing idea sharing, innovation and adoption

Digital Mindshare Lead Article rss

A Chat with our MDMC Speakers: Julie Barile

March 26, 2017

Julie Barile is the Digital Commerce Practice Director at Sophelle, a Boston-based retail consultancy that over the past 20 years has expanded its presence and capabilities covering multiple areas of retail management, including a complete range of technology, systems, personnel, and retail applications.

Content Marketing Tips with Janette Lonsdale

Janette Lonsdale is a professional writer, editor, content strategist, and the owner of The Red Stairs, a boutique content consultancy who helps in the planning and development of digital content for B2B

Learn About Brand Experience and The New Network from Melissa Hamilton

Learn About Brand Experience and The New Network from Melissa Hamilton Melissa Hamilton has over 14 years in digital and integrated marketing, focusing on bridging the gap between different channels and technologies.

How Text Analytics is Changing Marketing Research

By: Grey A. Geppert What do kids these days look for in a college? Ask five people and you’ll get six answers, at least. There are a lot of polls, studies and expert opinions out there, all pointing to very different conclusions, making the question a vexing one that has plagued higher ed administrators for… Read More ›

Share of Ear

By: Gregory Pride  Observing the Share of Ear report, the obvious takeaway is that podcast listening and awareness are all significantly on the rise. This year, more than half of the survey respondents knew what podcasting is, and that is very important. What that means is that now is a better time than ever before… Read More ›

Podcasting 101 with Vernon Ross

Have you ever heard of Serial? It’s an investigative podcast series hosted by Sarah Koenig that tells a true story over the course of a season.Think “Making a Murderer” in radio format.

Are your customers loving your brand’s emails?

By: Hannah Foley 3 Keys To Ensuring Subscribers Love Your Emails As marketers we spend significant resources creating compelling content, crafting beautiful emails and coming up with smart subject lines so our customers love receiving our emails. Right? Practice these three keys to retain and engage your subscribers with emails they love.

Email Marketing with Dynamic Content

By: Gregory Pride When it comes to email marketing, I immediately gravitate towards the shiny new technology. Dynamic Content in particular is utterly fascinating to me, since it opens the door for all sorts of intriguing applications.

Why Marketers Need More Branding Because of RankBrain

By: TJ Salopek -Digital Marketing Manager, Charter Spectrum Reach & UMSL Marketing Advisory Board What is RankBrain? Courtesy of 

Podcasting Panel Recap – Tips for Starting Your Podcast

By: Chelsea Cepicky UMSL Business recently held a podcasting panel at the Charter Communications building in St. Louis. Panelists included a variety of St. Louis area podcasters with different backgrounds and areas of expertise. This provided guests with a variety of insight and points-of-view. The panel included the following; Vernon Ross (moderator) – Founder and CEO… Read More ›