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New Up and Coming Social Media Platforms

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April 2, 2018

By: Andrea Siecinski Social media is a relatively new concept, but it has quickly become a way of life in this century. It is hard to break through the noise of the big platforms that are present in today’s society. Many venture in creating the greatest, new social media platform but do not make it due… Read More ›

The Ultimate First-Timer #MDMC18 Cheat Sheet!

What To Know About #MDMC18 For First Time Attendees If it is your first time attending the Midwest Digital Marketing Conference (MDMC18) and you do not know what to expect, we are here to help. First off, be ready for two days full of exciting activities, new information, plenty of new people, and, of course,… Read More ›

Exciting Video Marketing Trends for 2018

By: Lysa Young-Bates Increasingly, marketers are turning to total experience immersion, allowing consumers enticing opportunities to “step into” a brand’s adventure. Whether through fantastical experience or real-time video-based feedback, the ways companies produce and buyers consume is rapidly evolving, and video provides an experiential medium for meaningful brand-client interactions. Projection Mapping Only a few years ago,… Read More ›

Sessions to Attend: #MDMC18 Bucket List

The Midwest Digital Marketing Conference, also known as MDMC18, is the largest digital marketing conference in the Midwest, which is going to take place at St. Louis’ Union Station on March 27 and 28, 2018. Going into its sixth year, the conference boasts more than 100 speakers from such companies as BuzzFeed, Facebook, HubSpot, LinkedIn,… Read More ›

Turn Marketing Data Into A Business Advantage With Matt Hertig At #MDMC18

Matt Hertig is the CEO, CTO and co-founder of Alight Analytics – an analytics consultancy which works with such brands as the Memphis Grizzlies, AMC Theatres, Helzberg Diamonds and many others. When working with its clients, Alight Analytics utilizes the technology solution, called ChannelMix®, which is the world’s first data management platform designed for marketing…. Read More ›

Combine Direct Mail & Data To Convert More Sales With Danni Eickenhorst At #MDMC18

Danni Eickenhorst is a CMO at ReachDynamics – a St. Louis ad tech startup, where she utilizes advanced remarketing technologies to convert leads and sales. Danni is also a former UMSL Digital Adjunct Professor, and she still teaches marketing methods to achieve business goals for both – businesses and non-profits. In her session at MDMC18… Read More ›

Connect With Your Audience Through Storytelling With Carl Reed at #MDMC18

Carl Reed is the Co-Founder and Chief Creative Officer of Lion Forge Comics – a leading comic publisher, which produces products for all ages. During his more than 15-year old career as a seasoned creative he has worked with for such companies as Disney, Fox, DreamWorks, NBC Universal, Nickelodeon, MTV, Cartoon Network and many others…. Read More ›

Learn How To Become An Influencer With Tom Harness At #MDMC18

Tom Harness is the owner and President of Harness Digital Marketing. He is also the U.S. Army Veteran, an entrepreneur, and a community and civic volunteer. Having more than 20 years of experience in Education, IT, Digital Marketing, Leadership, Non-Profits and Business, helped him to define his unique branding style, which he has used to… Read More ›

#MDMC18 Tips On How to Get the Most Out of a Conference

It doesn’t matter who you are right now: a student pursuing a business degree, a recent graduate making first steps in the professional world, an entrepreneur owning a business, or a high-level executive having a solid working experience – everyone will benefit from attending a conference. Conferences offer plenty of opportunities for both – professional… Read More ›

Importance of Taking Business Courses for Students Of Other Majors

“In Your Business”, a podcasting series by UMSL Business, continues to feature people, who are experts in their fields, discussing issues the audiences can relate to. In a recent podcast, UMSL Business Interviewed Dr. Carl Hoagland and Mr. Tyler Beffa. Dr. Hoagland is a former Emerson Electric Company Endowed Professor in Technology and Learning, Director… Read More ›