Social Media Content
By: Andrea Siecinski Social media is a relatively new concept, but it has quickly become a way of life in this century. It is hard to break through the noise of the big platforms that are present in today’s society. Many venture in creating the greatest, new social media platform but do not make it due… Read More ›
Brandi Bothe is Digital Marketing Specialist at Midland University in Fremont, NE. At her job she plans and executes digital marketing strategies and campaigns across web, SEO/SEM, email, paid search, social, and display. She also oversees social media across all channels, manages web presence and targeted landing pages, and assists in content strategy creation, and… Read More ›
By: Brittney Hager and TJ ShefferFacebook can easily be viewed as one of the most popular social media networks. People, young and old, enjoy using Facebook for socializing, picture sharing, and liking the pages of many of their favorite brands.
By: Chidu Subbiah Live Streaming has become a buzzword of late, but the history can be traced back to the late 90’s and early 2000’s when computing power became cheaper and powerful. The bandwidth of networks grew dramatically in this timeframe which increased the number of people and computers with access to those networks, creating the… Read More ›
By: TJ Sheffer The Midwest Digital Marketing Conference or MDMC is an upcoming event that will be hosted in St. Louis, Missouri. The event will be taking place on April 12th & 13th at Union Station. In preparation for the conference UMSL Digital had a Twitter chat with Raashi Rosenberger of Pinterest.
By: Brittney Hager with the contribution of TJ Sheffer, Gabrielle Sealey, Jordan DeMars, Daniel Klevorn, and Pablo Romero Technology has evolved drastically and brought a rise in social media. Almost everyone has at least one form of it,
By: Chase Kohler Snapchat is the emerging network the industry cannot get enough of. While traditional social media has been focused on preserving memories for generations, Snapchat delivers on their promise that twenty-four hours later the moment never happened. With live filters, download capability and geo-targeting options added over the last eighteen months, the former… Read More ›
By: Amy Cabanas, Matteo Fialdini, Kathrin Hanke, Andrew McClure and Jacqueline Williams Sarah Dalton works as both a Marketing professor at UMSL, where she graduated with her MBA in digital marketing, as well as in the marketing field. She describes herself as organized and creative, and is an active user across social media platforms, as… Read More ›
By: Nicole Atencio, Minji Choi, Je Ewing, Chase Kohler, & Tiara Wilkerson On April 21st, the Midwest’s largest digital marketing conference will be held at Union Station in St. Louis. On our journey to discover how marketing has shaped this community we were introduced to Brianna Smith, a thought leader in the digital marketing industry… Read More ›
By: Nicole Atencio, Amy Cabanas, Minji Choi, Matteo Fialdini, Kathrin Hanke, Tira Wilkerson, Jacqueline Williams We are halfway through our immersion into Social Media Marketing For Business this semester. So far, we have covered content marketing, the impact of blogging on social, Hootsuite as a social manager’s tool, and in-depth discussions of Twitter, Facebook, LinkedIn… Read More ›