UMSL Student Blogs
By: Jordan DeMars In today’s world, everything is going digital and with that comes some security problems. With so much business done over the internet, on top of all the personal information people store online, it is important to have excellent cyber security. UMSL Business students had the honor of interviewing Dr. Dinesh Mirchandani, Chair… Read More ›
By: TJ Sheffer Califia Farms is a business that offers consumers “the most delicious, good-for-the-world foods” by applying creativity and innovation. They believe in beverage products that can be healthy and delicious at the same time. This company is known for its iconic bottles and superior taste. In addition to being tasty in terms of products… Read More ›
By: Brittney Hager LinkedIn is a social network that has been around for a while, but has recently become an important professional networking site for companies to share much of the content that they create. It is important that you do not get LinkedIn confused with other social media platforms, such as Facebook or Twitter,… Read More ›
By: Gabrielle Sealey After a long day of activities, guests of the Midwest Digital Marketing Conference (MDMC17) were invited to continue the fun at Momentum Worldwide for the opening night party. Not only was it a celebration of the conference, but it was also the opening of Momentum’s new office space, located downtown St. Louis…. Read More ›
By: Gabrielle Sealey and Daniel Klevorn On April 12-13, 2017, UMSL hosted the Midwest Digital Marketing Conference (MDMC17), for the 5th year in a row. From Under Armor to Pinterest, speakers from companies all over the US gave their insights on the digital and social media marketing world as they see it. The conference was open… Read More ›
By: Jordan DeMars, Pablo Romero Marketing is everything when it comes to promoting businesses, yourself, events, practically anything can be marketed. Over the years, it has evolved from newspaper ads to TV commercials and then to social media, and it just keeps evolving
By: Pablo Romero Twitter has become a major tool for marketing. Whether you are a company big or small having a twitter connects you to people all over the world and it opens communication in a much larger scale than anything seen before social media.
By: Jordan DeMars After a successful first Twitter chat with Nicki Powers, UMSL Digital held another one with speaker Dennis Dayman leading up to the Midwest Digital Marketing Conference
By: Chidu Subbiah User experience (UX) can be defined as the customer’s perception and how they interact with the website, applications, products, services, and the organization.
By: Gabrielle Sealey and TJ Sheffer For those of you who haven’t been introduced to UMSL’s College of Business Dean, you’re in luck. In a recent podcast, “In Your Business with UMSL Business” produced by the school, our students had the opportunity to sit down with the UMSL College of Business Dean Charlie Hoffman,