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Exciting Video Marketing Trends for 2018

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March 12, 2018

By: Lysa Young-Bates Increasingly, marketers are turning to total experience immersion, allowing consumers enticing opportunities to “step into” a brand’s adventure. Whether through fantastical experience or real-time video-based feedback, the ways companies produce and buyers consume is rapidly evolving, and video provides an experiential medium for meaningful brand-client interactions. Projection Mapping Only a few years ago,… Read More ›

Study Abroad with UMSL Business

“In Your Business”, which is an UMSL Business’s podcasting series yet again featured people who are experts in their areas, eager to offer guidance to prospective audiences on matters affecting them. In the recent podcast, UMSL Business talked with Dr. Joseph Rottman, Dr. Ekin Pellegrini, and Cassie Philip about the Study Abroad Program at UMSL…. Read More ›

The Hands Movement On Social Media

By: Isela Sanchez The hands-focused social media movement is on the rise! Hands have always been a big part of films and other on-screen productions, but recently they have started to play a huge role in social media. Hands are the symbol of artisanal craftsmanship and entrepreneurial zeal. What exactly is zeal you may ask?… Read More ›

Why Marketing Is The Right Career Path For You

By: Afnan Tahir Many people question whether marketing is a right career path for them to choose as they consider a degree in marketing. Studying marketing presents various career opportunities that include advertising, public relations, brand management, and market research. A degree in marketing has proved to be essential as it equips students with knowledge… Read More ›

Snow Factory: How To Be A Student Entrepreneur

By: Gabby Sealy and Pablo Romero The idea of owning your own business and being a full-time student at the same time may seem like an impossible feat. While most people do not think this is doable, UMSL Alum Van Liu can prove otherwise. For the podcasting series “In your Business”, UMSL Business interviewed the owner… Read More ›

UMSL Business Presents: Cyber Security Concerns Facing Businesses

By: Jordan DeMars In today’s world, everything is going digital and with that comes some security problems. With so much business done over the internet, on top of all the personal information people store online, it is important to have excellent cyber security. UMSL Business students had the honor of interviewing Dr. Dinesh Mirchandani, Chair… Read More ›

3 Things You Must Do To Be Successful On Instagram

By: TJ Sheffer Califia Farms is a business that offers consumers “the most delicious, good-for-the-world foods” by applying creativity and innovation. They believe in beverage products that can be healthy and delicious at the same time. This company is known for its iconic bottles and superior taste. In addition to being tasty in terms of products… Read More ›

How To Master LinkedIn Like Coca-Cola

By: Brittney Hager LinkedIn is a social network that has been around for a while, but has recently become an important professional networking site for companies to share much of the content that they create. It is important that you do not get LinkedIn confused with other social media platforms, such as Facebook or Twitter,… Read More ›

#MDMC17: The Opening Night Party Recap

By: Gabrielle Sealey After a long day of activities, guests of the Midwest Digital Marketing Conference (MDMC17) were invited to continue the fun at Momentum Worldwide for the opening night party. Not only was it a celebration of the conference, but it was also the opening of Momentum’s new office space, located downtown St. Louis…. Read More ›

#MDMC17 Through Students’ Eyes

By: Gabrielle Sealey and Daniel Klevorn On April 12-13, 2017, UMSL hosted the Midwest Digital Marketing Conference (MDMC17), for the 5th year in a row. From Under Armor to Pinterest, speakers from companies all over the US gave their insights on the digital and social media marketing world as they see it. The conference was open… Read More ›