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#MDMC17 Through Students’ Eyes

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May 18, 2017

By: Gabrielle Sealey and Daniel Klevorn On April 12-13, 2017, UMSL hosted the Midwest Digital Marketing Conference (MDMC17), for the 5th year in a row. From Under Armor to Pinterest, speakers from companies all over the US gave their insights on the digital and social media marketing world as they see it. The conference was open… Read More ›

The Future of Marketing According to Industry Experts

By: Jordan DeMars, Pablo Romero Marketing is everything when it comes to promoting businesses, yourself, events, practically anything can be marketed. Over the years, it has evolved from newspaper ads to TV commercials and then to social media, and it just keeps evolving

Twitter Guide: JetBlue Shows Us How to Tweet

By: Pablo Romero Twitter has become a major tool for marketing. Whether you are a company big or small having a twitter connects you to people all over the world and it opens communication in a much larger scale than anything seen before social media.

Learn how to Protect your Precious Data from #MDMC17 Speaker Dennis Dayman

By: Jordan DeMars After a successful first Twitter chat with Nicki Powers, UMSL Digital held another one with speaker Dennis Dayman leading up to the Midwest Digital Marketing Conference

UX Design – What is it and why is it so important today?

By: Chidu Subbiah User experience (UX) can be defined as the customer’s perception and how they interact with the website, applications, products, services, and the organization.

Things You Didn’t Know About Dean of UMSL College of Business

By: Gabrielle Sealey and TJ Sheffer For those of you who haven’t been introduced to UMSL’s College of Business Dean, you’re in luck. In a recent podcast, “In Your Business with UMSL Business” produced by the school, our students had the opportunity to sit down with the UMSL College of Business Dean Charlie Hoffman,

Boost your Digital Marketing Knowledge with Tips from #MDMC17 Speaker Nicki Powers

By: Brittney Hager The Midwest Digital Marketing Conference (MDMC) is quickly approaching, and UMSL Digital had the pleasure of participating in a Twitter chat on March 7, 2017 with Nicki Powers.

6 Ways To Make Your University’s Social Media Channels Work Better

By: Brittney Hager with the contribution of TJ Sheffer, Gabrielle Sealey, Jordan DeMars, Daniel Klevorn, and Pablo Romero Technology has evolved drastically and brought a rise in social media. Almost everyone has at least one form of it,

Live Streaming Tips and Tricks

By: Jessica Fultz Live streaming is becoming an important part of the digital marketing world. We got the pleasure to participate in a seminar with Bonnie Frank, who went over many different points about live streaming and its importance.

How Text Analytics is Changing Marketing Research

By: Grey A. Geppert What do kids these days look for in a college? Ask five people and you’ll get six answers, at least. There are a lot of polls, studies and expert opinions out there, all pointing to very different conclusions, making the question a vexing one that has plagued higher ed administrators for… Read More ›