Tag: Content Marketing
By: Janéa Hampton At the Midwest Digital Marketing Conference last month I attended the session “Managing a Global Brand in a Multicultural World” by Veena Ramesh of Johnson & Johnson. This was a very insightful presentation because I didn’t realize how much actually goes into global marketing.
By: Robert Aguilar We would like to introduce you to one of our speakers at the Midwest Digital Marketing Conference, Jennifer Phillips. Jennifer is the Director of Marketing Cloud Excellence at Salesforce. She has been with Salesforce for over 7 years and in the marketing industry for over 15 years. Jennifer partners with higher education… Read More ›
We would like to welcome Jerry Bernhart as one of this year’s speakers at MDMC16! Jerry is Principal at one of the leading executive search firms in the nation, Bernhart Associates Executive Search, LLC. His company has served thousands of clients ranging from startups to Fortune 100 corporations in the U.S. and abroad for over… Read More ›
By: Casey Kleekamp, UMSL MBA Student I recently attended an UMSL Digital Marketing Seminar: “Blogs to Buzz” hosted by Danielle Smith – A digital correspondent, host, storyteller, speaker, media trainer, vlogger and author! The seminar was not only very insightful, but totally fun and engaging! I enjoyed her style (both teaching style and fashion style… Read More ›
By Breanna Menendez-Phillips Brand building is not just for businesses or corporations. Branding can also be personal – this type of branding is all about YOU. Personal marketing is not just about the way you present yourself, but also the way you behave within your networks.
As every marketer knows, “Content is King”. This phrase continues to be more true each year as both search engines and consumer expectations of brands change. To help us take a deep dive into the importance and power of having a strong content strategy, we sat down with a St. Louis specialist, Matt Kamp.
September 4, 1998 – Things Changed. Google was launched. On that fateful day new careers were born while others would soon find out that they would need to forever change the way they do business or perish. Since that day in the late 90’s we have come a long way in the world of Search… Read More ›